GRAND SEIKO SHOP-IN-SHOP

Location
-
Year
2024

A shop-in-shop concept for Grand Seiko, expressing the serenity and precision of Japanese craftsmanship.

Deep blue backwalls, pale wood, soft textiles and focused lighting compose a calm space where each watch is presented like a precious object. Consultation tables and discreet storage complete the setup.

Iconia developed the design concept and guidelines for its implementation.

Category
Location
-
Year
2024
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