FAVRE LEUBA BOUTIQUE CONCEPT

A boutique concept for Favre Leuba, one of the oldest Swiss watch brands, built around its spirit of exploration.

Dark wood, brushed metal and moulded light walls frame the collections, while immersive visuals and the “Conquering Frontiers” signature tell the story of a brand born to push limits. Lounge areas balance the bold storytelling with comfort and intimacy.

Iconia developed the design concept as the foundation for the brand’s future points of sale.