BLANCPAIN BOUTIQUE ROLLOUT

Since 2019, Iconia has accompanied Blancpain in the design and international rollout of its boutique concept.

The concept translates the manufacture’s heritage into a residential atmosphere: rich wood joinery, library shelving, bronze accents and comfortable seating areas invite clients to discover the collections as they would in a private home. Each new boutique adapts this language to its architecture and market while preserving a consistent brand experience.

From the initial concept to the coordination of each opening, the rollout is an ongoing collaboration, from 2019 until today.